AARP: Legendary Scams Campaign (2017)

According to the Pew Research Center, roughly 70 percent of Americans regularly use social media. But many are unaware that scammers lurk on these channels, and every year, more users fall victim to social media fraud. AARP's Fraud Watch Network wanted to inform Americans about these hazards, and they asked us to raise awareness about social media scams and the behaviors that put users at risk.

Watch the video below to find out how we pulled off this award-winning campaign.

To see demos of the ad units we created, watch the video below.

Creative Director: Ben Hawkins

Senior Art Director: José Fernández

Senior Copywriter: Laura Orozco

Director of Photography: Dean Alexander