Consumer Financial Protection Bureau: You Have The Right Campaign

The Consumer Financial Protection Bureau (CFPB) was created in 2011 with a mandate to protect American consumers from unfair financial practices and to educate them about financial products like mortgages, student loans, and credit cards. The CFPB asked us to develop a campaign to help them meet their mandate by increasing awareness of the tools and information available to help consumers make informed financial decisions.

So how did we capture consumers’ attention and drive them to use the CFPB’s financial tools?

We reinforced the CFPB’s mission to protect consumers by tapping into consumers’ belief that access to clear, unbiased information about financial products is their inherent right. To add dimension and differentiate the creative, we created an isometric world that illustrated the consumer’s financial journey, using iconography to represent complex concepts.

Watch the video below to see select executions from this campaign.

Creative Director: Ben Hawkins

Senior Art Director: José Fernández

Copywriter: Laura Orozco