Gates Foundation Print Ad

In January of 2017, the Bill & Melinda Gates Foundation asked GMMB to create a print ad urging higher education institutions to adapt to meet the changing needs of students. The ad appeared in the event program for an education conference in Philadelphia.

We presented the client with two different options — ultimately, they chose option B. In addition to writing copy for both ads, I led concept development for this project.

Podcast Naming: To A Degree

Shortly after I worked on the print ad above, the Gates Foundation asked GMMB to provide recommendations for the name of their new higher education podcast. I brainstormed dozens of names and presented around 10 to the client. They chose To A Degree.

Creative Director: Jessica Selander

Senior Art Director: José Fernández

Copywriter: Laura Orozco