NerdWallet: Corporate Impact & ESG Pages

In the fall of 2022, NerdWallet was preparing to release our first-ever environmental, social, and governance report, but we didn’t have a place for it to live on our website. The executive team asked brand studio to create two new web pages on NerdWallet.com: (1) a hub page for all of NerdWallet’s corporate impact initiatives, and (2) a landing page for our ESG report. The hub page would link out to our existing DEI and corporate social responsibility landing pages as well as to the new ESG report landing page.

When writing copy for the hub page, I prioritized clarity and kept language clear and concise, knowing that users wanting more detailed information would simply click through to the appropriate landing page. When writing the ESG report landing page, I started with very high-level copy and got more detailed and specific as the page progressed. I introduced the milestones module to add some color and flavor to an otherwise straightforward experience, and knowing that report downloads were a priority for the executive team, I incorporated three different download opportunities across the page.

The corporate impact hub is located here and the ESG report landing page is located here, but copy may have been updated since publication. The screenshots below reflect my original copy.

Corporate Impact Hub

ESG Report Landing Page

Content Strategist: Laura Orozco

Visual Designer: Bailey Kology

Web Developer: Brian Villanueva