In 2025, NerdWallet launched NerdWallet Insurance Experts, an independent insurance agency specializing in auto, home, renters, and landlord insurance. My design partners and I were asked to create a landing page that promoted the agency while sticking to the following guardrails:
Clearly define the advantages of working with NerdWallet Insurance Experts while being careful not to disparage other insurance agencies that NerdWallet partners with
Emphasize that NerdWallet Insurance Experts are real people that do the work for you, gathering personalized quotes and answering your specific questions quickly
Make the landing page as short as possible, keeping copy light and minimizing the amount of scrolling users need to do
Check out the final landing page below.
Content Strategist: Laura Orozco
Visual Designers: Charlene Tsang, Louise Chang