Background

In late 2024, my design partners and I were tasked with creating new landing pages for NerdWallet+, NerdWallet’s paid membership program that rewards members for making smart financial decisions. As part of the relaunch, I led content strategy for the following:

• A main NerdWallet+ landing page that clearly outlined the program and its key benefits

• A landing page for our insurance assistant, a tool for NerdWallet+ members that shops for lower insurance quotes

• A landing page for our Treasury account, which allows members to invest in U.S. Treasury Bills

We saw a ton of positive results after the relaunch, including:

• 56% higher CTR for traffic coming from the NerdWallet homepage

• 70% higher sign-up rate for traffic coming from NerdWallet news articles

• 20% higher sign-up rate for traffic coming from the NerdWallet app

Check out the final landing pages below.

Main Landing Page

Insurance Assistant Landing Page

Treasury Account Landing Page

Content Strategist: Laura Orozco

Visual Designers: Charlene Tsang, Christine Okazaki, Han Huynh