NerdWallet: Reddit Ads
Along with my design partner, I created these ads in late 2022, and they began running on Reddit the day after Christmas. These were so much fun to work on, especially the meme ads. Check back soon for performance metrics!
Promoted Posts (Memes)
Redditors are notoriously critical of advertising, so we leaned into a medium we know they love: memes. Concepting and writing copy for these was a blast — I still can’t believe I get paid to browse Know Your Meme.
Post copy: Spending too much time thinking about your credit card options? We got you. Compare top credit cards on NerdWallet to find one that earns cash back where you spend the most — like on dining out, groceries, or gas.
Post copy: What’s more epic than making smart financial decisions? Compare high-yield savings accounts side-by-side on NerdWallet to find one with a top rate. It’s the smartest way to get the most out of your savings.
Post copy: Using NerdWallet to find a cash back credit card is basically playing 3D chess with your finances. Take advantage of our side-by-side comparisons and objective reviews to find a credit card that earns cash back where you spend the most, like on gas, groceries, or dining out.
Post copy: Putting my hard-earned money in a savings account before comparing interest rates? It could not be me. Make a smart decision and compare high-yield savings account rates side-by-side on NerdWallet so you know you’re getting the most out of your money.
If you can dream it, you can meme it
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If you can dream it, you can meme it ✨
Carousel Ads
As fun as the meme ads are, we also wanted to run some Reddit ads featuring NerdWallet’s key differentiator: our Nerds. In order to resonate with skeptical Redditors, the first frame of each carousel has a hook that references Reddit itself, a strategy that has proved successful in breaking through to our audience.
Post copy: Our Nerds may not be able to help you grow your Reddit gold, but we can help you find your next savings account. Compare top rates on NerdWallet to find the right high-yield savings account for you. It’s the smartest way to get the most out of your savings.
Post copy: Banning trolls won’t earn you much, but choosing the right credit card can. Compare top credit cards side-by-side on NerdWallet to find one that earns cash back where you spend the most — like on gas, groceries, or dining out. It’s a smart way to reward yourself on what you’re already spending.
Post copy: Hey, sports nerd — did you know our money Nerds can help you find a high-yield savings account with a top rate? Compare interest rates side-by-side on NerdWallet to find the right high-yield savings account for you. Make sure you’re getting the most out of your savings.
Content Strategist: Laura Orozco
Visual Designer: Christine Okazaki