Background

In the summer of 2025, NerdWallet launched NerdWallet Wealth Partners — a wealth management firm created for millennial HENRYs (high earners; not rich yet). My design partner and I were tasked with creating a landing page promoting the new firm, and we were asked to emphasize the following:

• NWP’s human-centered approach — this is a relationship, not a transaction

• NWP’s belief that you don’t have to give up on what makes you happy today to achieve your goals tomorrow

• NWP advisors are highly qualified independent fiduciaries who put your interests first

I’m so happy with how the final landing page turned out, both visually and from a copy perspective. I can’t wait to see where NWP goes from here.

Content Strategist: Laura Orozco

Visual Designer: Charlene Tsang