In September of 2019, the Washington State Health Care Authority asked GMMB to create a video for its Rethinking College Drinking initiative. The video would focus on the oft-cited BAR Lab experiment at the University of Washington. In addition to scripting and assisting with the editing of the video, I directed our voiceover talent, a Washington State Health Care Authority employee.
Creative Director: Jessica Selander
Senior Art Director: Larissa McCartney
Senior Copywriter: Laura Orozco
Editor: Serge Ohana